Everyone says your arts organization should have a blog to engage its patrons and reach potential new audiences, but nobody tells you how to get there.
Sure, you can find top-ten tips for blogging your way to success, but they’re mostly written for internet entrepreneurs and people who want to be paid for blogging.
They’re not written with you in mind.
You are charged with making your cultural blog work. With building relationships with your patrons online. With “engaging” your people in “conversation,” as clichéd it may sound at this point. Maybe even with selling tickets or raising money through your blog.
These are job skills we never dreamed we’d need, but think how many cultural organizations have blogs today!
Even if your arts group already has a blog, you may be experiencing setbacks.
What was supposed to be the freshest part of your site may be languishing with old material. There may be no one designated to manage the blog; so no one feels the responsibility and nothing gets done. The staff member who was supposed to write it may have additional projects on his plate and even more limited time now.
What was going to be an amazing blog may have fallen by the wayside.
And then there are the sticky issues that every blogger wrestles with: should people be able to comment? How much of your inner workings can you comfortably reveal? How on earth can you get people to read the darn thing?
It’s easy to feel overwhelmed.
I hear these kinds of stories over and over again from insanely busy staff people who really want their arts blog to be great, who know that the blog can be a powerful marketing tool for their organization, but who just don’t know where to start.
I want to help.
I want to take the the angst and the hassle out of blogging for you.
So I’ve created a course especially for people in the arts who want to (finally!) get their institution’s blog off the ground, or give a neglected arts blog new life.
What you’ll learn:
- How to avoid the pitfalls that plague most cultural organizations when they decide they want a blog. I’ll walk you through the planning process, and make the tough questions easier to handle.
- How to reach your ideal online audience and turn them into intensely loyal readers and fans.
- How to come up with story ideas when you’re running dry.
- How to make blogging an essential part of your overall marketing plan.
- How to choose the best person to write your blog. Hint: it’s not the intern.
- How to keep your blog from becoming the least-updated part of your site.
- How to deal with organizational anxiety over “transparency” and commenting.
What you’ll get:
- The 10-week course – a lesson is delivered fresh to your inbox every week for 10 weeks. Each lesson is meaty enough to increase your understanding of organizational blogging and address common issues, and direct enough that you know what to do next. You’ll receive your lesson in easy-to-digest chunks that fit into your already busy schedule with no problem.
- Work sheets for each of the 10 lessons. You’ll use the worksheets to help you stay on track and make your successful arts blog a reality.
- Bonus PDF: The right social media metrics for the arts. Measuring social media efforts can be confusing. This 17-page ebook will help you figure out if your blog is meeting your goals.
Premium bonuses!
To get the most out of the course, sign up for the premium version:
- The blogging chapter of Getting Started with Social Networking for Artists and Arts Organizations, the hot new ebook by PR expert and social media maven Rebecca Coleman. This book is a great companion to the course, featuring detailed, step-by-step instructions.
- An audio recording of the Q&A – The call was scheduled for November 17, 2009. Listen at your leisure – on your commute, at the gym – whatever works for your schedule. And you’ll always have the recording for reference.
- Audio interview with Daniel Pantano, author of the AVA Opera Blog. Find out what it's really like to be the arts blogger-in-residence. I’ll talk with the always-entertaining Danny about his adventures in blogging for The Academy of Vocal Arts, where he’s Special Events and Community Relations Manager.
How does it work?
When you sign up for the course, you’ll receive an email right away with your first lesson, and links to the page where you’ll download your worksheet and first bonuses. Then, once a week for the following nine weeks, you’ll receive a new lesson in your inbox. A link to each lesson’s worksheet will be included in the email.
| Arts Blogging without the Angst |
Premium Arts Blogging without the Angst |
|
| 10-week course |
Yes |
Yes |
| 10 weeks of worksheets |
Yes |
Yes |
| Social Media Metrics PDF |
Yes |
Yes |
| Blogging chapter from Getting Started with Social Networking for Artists and Arts Organizations |
Yes |
|
| Recording MP3 of Q&A | Yes |
|
| MP3 interview with arts blogger Daniel Pantano |
Yes |
|
| Price |
$61 |
$68 |
Click "Add to Cart" and order Arts Blogging -- without the Angst!
$61
Click "Add to Cart" and order Premium Arts Blogging -- without the Angst!
$68
Money-back guarantee: If you sign up for the course, and find that it’s not for you, let me know and I’ll refund your money immediately.
