Your Cultural Clipping Service

In which I deliver some fascinating bits and pieces I’ve come across this week, the ones you might have missed or didn’t have time to read yourself. Just like personal, digital clipping service, or a really good assistant.

So, here’s your latte, just the way you like it, and a few thing I think might interest you:

• All Customers are Liars. Wait, better have your coffee before you read this one. Or maybe have a mouthful of coffee so you can do a spit-take. Ready? Naomi's kind of mad, and she gives it to us straight – for those among us who squirm uncomfortably when the work “marketing” comes up. (Warning: potty mouth, possibly NSFW.)

• Social Media Metrics. If you’re wondering how you’ll measure the effectiveness of your new facebook campaign, take a look at Rachel Happe’s comprehensive list. (Via Beth’s post on her social media ROI webinar.)

• More recession casualties: Philadelphia Museum of Art cuts staff and postpones exhibitions, in the Inquirer.

• The Extraordinaries (no, not the Incredibles. But I kind of hope they have superhero outfits.) are developing an app for the iPhone that will allow people with a few extra minutes, say, when they're waiting at the airport for example, to volunteer online with crowdsourcing projects, like tagging images for the Smithsonian, or fact-checking a reporter’s story. An app like this could change the way we think about volunteerism. (Via the Nonprofit Tech Blog.)

• When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets. This piece from November 2008 in Knowledge@Wharton notes “…companies that advertised aggressively during the [1981 and 1982] recession had sales 256% higher than those that did not continue to advertise.” And the cost of advertising drops during a recession (as Jeff Brooks also reminds us). (Via Wolf Brown.)

Now do something fabulous this weekend.

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More:

• Cultural Clippings

• Stuff I Think You Might Like
  

• Artist An Xiao on Twitter as Medium: Part 1

• Live-Tweeting Theater

• Martha Graham ReMash Challenge

Photo: Elton One. Some rights reserved. I totally want a donut now.

Comments

[Rachel Happe]

Thanks for posting a link to my metrics page Maryann. People should keep in mind that this is a list of a lot of different types of metrics used...but that doesn't mean you should be using them all!

[Maryann Devine]

Great point, Rachel, and great resource for those of us grappling with the idea of ROI for social media.