One of the problems I have with writing this blog is the tendency to be sort of scold-y and preachy. My thoughts on arts marketing strategies and tools are often prompted by efforts that seem misguided to me. It’s hard to talk about these issues without sounding all superior. There must be times when you just want to slap me.
So today, since Friday seems like a good day for miscellany, here are a few things I encountered recently that are just terrific:
- Social Media Metrics Super List at Interactive Insights Group. Robin Broitman has compiled the mother of all lists on this subject. Seriously, it’s huge. Bookmark it. (Thanks to @stellarvisions.)
- Eva Zeisel in Throwing Curves video. Click at bottom left to see the modernist master at work, talking about her process. Best part: “I always lived life in the present. And so I understood one has to be careful that this present moment should not be destroyed by disharmony or unkindness or ugliness. The present moment is very important.” (Thanks to @modbird.)
- Leading Men Take on Operatic Trials. In the Times, Anthony Tommasini compares and contrasts the challenges that lie ahead for Peter Gelb of the Met and George R. Steele of NYCO.
- The Changing Role of Nonprofits on Amy Sample Ward's Version of NPTech. In this video (above), Amy Sample Ward interviews Clay Shirky on the role of nonprofits in the social media realm. As Amy points out, the crucial question for nonprofits is, “What can the relationships between our members do for our community?”
- Marketing to the Lazy Socials Market on Sumo's blog. Lazy Socials! It's my new favorite name. I wish I could find the research that Sumo refers to in this post, because Lazy Socials is such a fantastic term and the definition seems spot-on. (Thanks to @kulturmanager.)
- Harrah’s Hits the Jackpot with Intuitive Personalization Program at Museums 2.0. Wow. I can’t even begin to tell you how mind-blowing this piece by Nina Simon is. The key point for me is that Harrahs’s customers were already acclimated to using their rewards cards – nothing had to change about the consumer’s experience to implement this program. How can museums and other cultural organizations find a natural way to introduce such a tool?
Well, that should do it for your Friday afternoon reading and viewing. Have a lovely weekend.
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