- Church of the Customer's Ben McConnell on the people who inspired Citizen Marketers, Jackie Huba and McConnell's forthcoming book:
Control is out of control. People are creating content about products and services whether companies like it or not. "Citizen Marketers" examines and classifies the work of everyday people who build content on behalf of products, brands, companies or people and provide some ideas on working with them. They are hardly average members of society or customer databases, which of course makes them progressive or dangerous, based on your vantage point.
- Similarly, The Artful Manager's Andrew Taylor on The Rise of the Active Audience:
Individuals are engaging aesthetic expression in a thousand different ways -- by making art in handicraft or community arts, by curating their lives through Flickr and multimedia computer software, by adorning their world through fashion and design, and by taking control of their professional-grade cultural experiences with iPods and TiVo and the like.
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